How McDonald’s has kept Europeans hooked by fusing an American fast-food staple with local delicacies

Given its place in U.S. culture, McDonald’s European success might surprise some. But it’s a product of the giant’s deliberately curated local menus. Read More

https://fortune.com/img-assets/wp-content/uploads/2024/09/Euro-McDonalds-with-gradient.jpg?resize=1200,600

2024-12-27 06:00:00